Limited Time Magic

Disney Ice Castle in Times Square

Ice Castle in New York City

Disney officials announced on October 17, 2012 that in 2013, guests would find an extra sprinkle of pixie dust each week when they visit Walt Disney World and Disneyland Resorts.

While 2013 was already a momentous year for Disney Parks – with New Fantasyland as the largest expansion in Magic Kingdom history at Walt Disney World Resort and the first full year of a reimagined Disney California Adventure at Disneyland Resort – Disney unveiled Limited Time Magic: 52 weeks of magical experiences big and small that would appear, then disappear as the next special surprise debuted.

Disney officials noted that Limited Time Magic was inspired by the reality that many of life’s most cherished memories are made during those special, but fleeting moments when families spend time together with shared experiences.

As part of the announcement, Disney Parks illustrated the whimsical and short-lived nature of Limited Time Magic by unveiling a glistening, three-story fairytale castle in the heart of Times Square. Made of 45,000 pounds of ice, the castle was available only for a limited time, thanks to Mother Nature and warming autumn temperatures.

Here’s a sampling of Limited Time Magic that occurred in 2013 — for a limited time only:

Disney dream makers crafted more surprises and magical offers that were rolled out weekly during the magical year. The experience of the week was announced in a variety of ways including in-park,,, Facebook, Twitter, the Disney Parks Blog – adding to the element of surprise.