Limited Time Magic
Disney officials announced on October 17, 2012 that in 2013, guests would find an extra sprinkle of pixie dust each week when they visit Walt Disney World and Disneyland Resorts.
While 2013 was already a momentous year for Disney Parks – with New Fantasyland as the largest expansion in Magic Kingdom history at Walt Disney World Resort and the first full year of a reimagined Disney California Adventure at Disneyland Resort – Disney unveiled Limited Time Magic: 52 weeks of magical experiences big and small that would appear, then disappear as the next special surprise debuted.
Disney officials noted that Limited Time Magic was inspired by the reality that many of life’s most cherished memories are made during those special, but fleeting moments when families spend time together with shared experiences.
As part of the announcement, Disney Parks illustrated the whimsical and short-lived nature of Limited Time Magic by unveiling a glistening, three-story fairytale castle in the heart of Times Square. Made of 45,000 pounds of ice, the castle was available only for a limited time, thanks to Mother Nature and warming autumn temperatures.
Here’s a sampling of Limited Time Magic that occurred in 2013 — for a limited time only:
- True Love: Romance and enchantment were celebrated throughout Valentine’s Week with special moments and entertainment geared to lovebirds. Guests could celebrate their Valentine as Magic Kingdom and Disneyland turned up the romance, complete with their iconic castles bathed in hues of red and pink. Disney Princes joined their Princesses to meet park guests in special settings, prix fixe menus turned up at select restaurants and Valentine collectibles were offered for the entire week.
- Independence Week: It was red, white and blue as Disney Parks saluted America with a 4th of July Fireworks Party — for an entire week, with patriotic lighting bathing the Disney castles on both coasts. Mickey Mouse appeared in his patriotic finest and guests found special USA shirts, Ear Hats and other limited-edition souvenirs.
- During “Long Lost Friends Week,” lesser-known Disney characters moved from the shadows to the spotlight with meet-and-greets on both coasts. Photo opps with characters that included Uncle Scrooge, Flik, Clarabelle Cow, Remy, Tweedle Dee and Tweedle Dum surprised and delighted guests. Disney guests had the chance to vote online for which characters they wanted to see.
- Pirate Week: Why talk like a pirate one day when you could celebrate these scalawags all week long? The adventures of Jack Sparrow came to life like never before during a bicoastal buccaneer bash in which Disneyland and Walt Disney World become pirate-palooza: pirate bands, pirate meet-and-greets and more.
- Dapper Dans Sing Boy Bands: Dapper Dans, the iconic quartet from Main Street, U.S.A., added a special finale to their show, claiming the title of the “Original Boy Band” and delivering a medley of hits from One Direction, *NSYNC and the Backstreet Boys.
- Unleash the Villains: A Friday the 13th in 2013 is a special day, so Disneyland and Disney Hollywood Studios stayed open until the 13th Hour (1:00 am). Maleficent, Capt. Hook, Jafar and other Disney villains hosted a dance party, complete with limited-edition collectibles and nighttime mischief on September 13.
- Golden Horseshoe Revue: The fabled Frontierland show returned to Disneyland for one month only, bringing back the corny jokes and enduring songs that were often enjoyed by Walt Disney himself.
Disney dream makers crafted more surprises and magical offers that were rolled out weekly during the magical year. The experience of the week was announced in a variety of ways including in-park, Disneyworld.com, Disneyland.com, Facebook, Twitter, the Disney Parks Blog – adding to the element of surprise.